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Family and Consumer Sciences Research Journal
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Impact of Clothing on Impressions of Personal Characteristics and Writing Ability

Mary Lapitsky

The Ohio State University, 1787 Neil Avenue, Columbus 43210

Cynthia M. Smith

Alabama A&M University, Normal 35672

The study was designed to determine if attractive clothing had a more positive effect than unattractive clothing on a perceiver's impressions of the personal characteristics of the writer of an essay and the qualities of the essay. Perceivers who assigned high interest/importance to clothing were expected to favorably rate both personal characteristics of an attractively dressed writer and the essay. A negative relationship was anticipated between high clothing interest/ importance scores and ratings of an unattractively dressed writer and the essay.

A total of 160 college coeds were divided equally among 8 experimental treatments: interest ing/uninteresting essay, two writers, and attractive/unattractive clothing. Significantly higher ratings were found with attractive clothing for the 5 personal traits and for 4 of the 5 essay qualities. Significant positive correlations occurred between high clothing interest/importance scores and ratings of personal traits and essay qualities. No significant negative correlations oc curred between any evaluative ratings and high clothing interest/importance scores.

Family and Consumer Sciences Research Journal, Vol. 9, No. 4, 327-335 (1981)
DOI: 10.1177/1077727X8100900407
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