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Consumer Reaction to Color Performance in Textiles

School of Home Economics, University of Arizona, Tucson 85721

E.M. Crown

Faculty of Home Economics, University of Alberta, Edmonton, Alberta, Canada T6G 2N1

M.A. Morris

Consumer Sciences, University of California, Davis 95616

The major objective of this study was to evaluate consumers' perception of color change in fabrics and to determine at what stage consumers judge the fabrics to be unacceptable for intended use because of color change. Colored fabrics representing varying amounts of col or change were shown to consumers at six different geographic locations. The majority of the consumers were able to perceive a color change equal to Step 4-5 on the Gray Scale for most samples. Color changes greater than Step 4 were not acceptable if the samples repre sented fabric in one garment. If the change was uniform throughout the garment, color changes up to Step 2 were acceptable to the consumer. There were no differences in the con sumers' perception or acceptance due to age or social status. There was some indication of differences in acceptance due to geographic locations.

Family and Consumer Sciences Research Journal, Vol. 5, No. 3, 167-175 (1977)
DOI: 10.1177/1077727X7700500304


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