This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Lee, H.-H. Articles by Paff Ogle, J. Social Bookmarking                         What's this?

Body Satisfaction and Attitude Theory: Linkages with Normative Compliance and Behaviors Undertaken to Change the Body

Bowling Green State University, leeh{at}bgnet.bgsu.edu

Mary Lynn Damhorst

Iowa State University

Jennifer Paff Ogle

Colorado State University

Reasoned action theory is adapted to study the influence of body satisfaction and subjective norm (the role of others) on behavioral intention and behavior to change the body. Data are collected from 301 female undergraduate students. Causal model analyses are conducted by a maximum-likelihood estimation procedure using LISREL 8.72. Overall, fit of the model is highly adequate. Participants who have high body satisfaction scores are less likely to want to change their bodies. Participants who think that significant others (parents, siblings, and friends) want them to change their bodies and who are inclined to comply with those significant others are more likely to want to change their bodies. Participants with greater intention to change their bodies are more likely to try to change them. The results support reasoned action theory.

Key Words: body satisfaction • attitude • subjective norm • behavioral intention to change the body • behaviors to change the body

Family and Consumer Sciences Research Journal, Vol. 37, No. 4, 466-488 (2009)
DOI: 10.1177/1077727X09333165


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?