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Comparison of Environmentally Responsible Consumerism and Voluntary Simplicity Lifestyle Between U.S. and Japanese Female College Students

California State University, Long Beach, roubanis{at}csulb.edu

Measuring for previous consumer behaviors, data on environmentally responsible consumerism and voluntary simplicity lifestyle were collected from students attending a women's college in the United States. These data were analyzed and compared with similar data collected by Iwata in his study on students attending a women's college in Japan. For voluntary simplicity lifestyle, the means for Japanese students and U.S. students did not differ significantly. For environmentally responsible consumerism, there was a significant difference. Students attending the U.S. college were more likely to engage in environmentally responsible consumer behaviors than were their Japanese counterparts. This study suggests an association between environmentally responsible consumer behaviors and an ethic of care promoted by the college's general education program.

Key Words: consumerism • environment • voluntary simplicity • Japan • ethics

Family and Consumer Sciences Research Journal, Vol. 37, No. 2, 210-218 (2008)
DOI: 10.1177/1077727X08327241


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