This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Workman, J. E. Articles by Ewell, C. J. Search for Related Content Social Bookmarking                         What's this?

Traits and Behaviors Assigned to an Adolescent Wearing an Alcohol Promotional T-Shirt

Naomi E. Arseneau

Chandra J. Ewell

Southern Illinois University

The purpose of this study was to examine meanings assigned by observers to an adolescent wearing an alcohol promotional T-shirt. University students (41 females, 53 males; mean age = 21.4) recorded their impressions of a male or female adolescent wearing an alcohol T-shirt or a plain T-shirt for 14 traits and 14 behaviors. Regardless of gender, the adolescent wearing an alcohol (vs. plain) T-shirt was rated as less honest, less independent, less responsible, less feminine, less reliable, less religious, less likely to be on time, less likely to do well in school, more likely to smoke, more likely to be a party animal, more likely to drink, more likely to be a risk taker, and more likely to use profanity. Male and female participants formed similar impressions.

Key Words: adolescents • alcohol promotion • T-shirts • impression formation

Family and Consumer Sciences Research Journal, Vol. 33, No. 1, 498-516 (2004)
DOI: 10.1177/1077727X04266697


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?