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Family and Consumer Sciences Research Journal, Vol. 32, No. 1, 27-51 (2003)
DOI: 10.1177/1077727X03255900
© 2003 American Association of Family and Consumer Sciences

Body Image, Appearance Self-Schema, and Media Images

Jaehee Jung

University of Delaware

Sharron J. Lennon

Ohio State University

This study examines the effects of women's appearance self-schemas and exposure to attractive media images on body image, self-esteem, and mood. Women's response to media images was expected to vary according to an individual difference variable, appearance self-schema, or cognitive representations of organized information about the self in relation to appearance. College women volunteers (N = 168) were divided into two groups (schematic and aschematic) on the basis of appearance self-schema; half of each group was exposed to photos of attractive images, whereas the other half was not exposed to any images before completing measures of body image, self-esteem, and mood. Women who are schematic on appearance exhibited lower body image, lower self-esteem, and more negative mood than did those who are aschematic on appearance. Neither exposure to media images in conjunction with appearance self-schema nor exposure alone affected response on body image, self-esteem, and mood.

Key Words: appearance self-schema • body image • mood • self-esteem • media images


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