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Family and Consumer Sciences Research Journal, Vol. 29, No. 3, 288-301 (2001)
DOI: 10.1177/1077727X01293006
© 2001 American Association of Family and Consumer Sciences

Food Preferences of Men and Women by Sensory Evaluation Versus Questionnaire

Michelle R. Weaver

Texas Tech University

Helen C. Brittin

Texas Tech University

The purpose of the study was to determine food preferences of men and women by sensory evaluation versus questionnaire. Men and women university students (N = 110, mean age = 21.5±2.5 years) used a questionnaire containing 54 foods to rate on a 9-point hedonic scale and to indicate frequency of consumption. Two weeks later, they tasted 12 of the foods and rated them on a 9-point hedonic scale. Preferences for most (69%) foods did not differ (p > .05) for men and women, although preferences for most of the other foods were greater (p < .05) for women. Preference and frequency of consumption were positively related (p < .05). Preferences for one half of the foods were the same (p >.05) for sensory evaluation and questionnaire, although preferences for most of the other foods were less (p < .05) for sensory evaluation.


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