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Family and Consumer Sciences Research Journal
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An Aesthetic Approach to Virtual Community

Marsha L. Rehm

Florida State University

Because virtual communities increasingly influence thought and practice in everyday life, family and consumer sciences professionals need to understand their nature and consequences. This article proposes that an aesthetic approach, defined as the ability to synthesize diverse elements into reciprocal relationships and coherent wholes, can help us create and interpret virtual community experiences. Three aesthetic qualities can be applied to virtual communities: Diversity contributes unique ideas and vitality, unity emphasizes shared themes and goals, and reciprocity leads to mutually supportive and dynamic relationships among community participants. Family and consumer sciences professionals should draw on aesthetic concepts to enhance the diversity of membership and ideas, promote common purpose, facilitate opportunities for imaginative relationships, and conduct research with regard to virtual communities.

Family and Consumer Sciences Research Journal, Vol. 29, No. 2, 153-172 (2000)
DOI: 10.1177/1077727X00292005
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[Abstract] [PDF]