Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Family and Consumer Sciences Research Journal
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Miller, N. J.
Right arrow Articles by Littrell, M. A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Exploring Consumer and Retailer Exchange in Rural Communities: Part I

Nancy J. Miller

Iowa State University

Rita C. Kean

University of Nebraska

Mary A. Littrell

Iowa State University

This study explored attitudes, beliefs, and concerns about marketplace exchange among consumers and retailers in rural midwest U.S. communities. The combination of qualitative and quantitative research procedures provided complementary perspectives in that overlapping facets of a phenomenon emerged. Reciprocity, an important construct in exchange theory, surfaced in the content analysis of qualitative focus group data. Using survey methodology, further examination of reciprocity’s role in marketplace exchange uncovered a significant relationship between retailers’ satisfaction with reciprocity and their level of satisfaction with conducting business in the rural community. Statistical analysis provided a measure of retailers’ satisfaction with conducting business in the rural community while also acknowledging that direct questioning in the self-reported measures may have generated socially desirable responses.

Family and Consumer Sciences Research Journal, Vol. 28, No. 1, 71-98 (1999)
DOI: 10.1177/1077727X99281005
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Clothing and Textiles Research JournalHome page
L. R. Divita and N. L. Cassill
Strategic Partnerships in the Domestic Textile Complex: Exploring Suppliers' Perspectives
Clothing and Textiles Research Journal, June 1, 2002; 20(3): 156 - 166.
[Abstract] [PDF]