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Family and Consumer Sciences Research Journal
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A Method to Identify Occupational Stereotypes

Jane E. Workman

Elizabeth W. Freeburg

Southern Illinois University

The purpose of this research was to develop a method to identify occupational stereotypes and to use that method to investigate the content of one occupational stereotype. The method developed included the use of multiple sources of data (both qualitative and quantitative), multiple methods of analysis, and manifold evidence of validity. Data sources included the popular press, human subject responses, and cartoons. Clothing and appearance cues and personal attributes, which were components of the stereotype, were identified and analyzed using statistical techniques. Content-, criterion-, and construct-related sources provided evidence to infer validity of the content, and the method used to identify the content, of an occupational stereotype.

Family and Consumer Sciences Research Journal, Vol. 25, No. 4, 390-411 (1997)
DOI: 10.1177/1077727X970254003
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