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Student Recruitment Strategies In Undergraduate Home Economics Programs: An Exploratory Study

Consumer Science and Education, 133 Home Economics, University of Nebraska-Lincoln, Lincoln, NE 68583-0801

The survival of some college programs may depend on their ability to recruit students. The number of persons in the 18-24 year age group will steadily de cline for some time. The purpose of this study was to discover the recruitment strategies used in home economics programs and to discover if the strategies used differed by size of program, environment, or group responsible for planning recruitment. Surveys were mailed to 160 administrators of undergraduate pro grams. Results indicate that size of program, group most responsible for planning recruitment, and environment does affect the extent of use of some selected strategies. Knowing recruitment strategies and influences imposed by the organi zation may suggest alternatives to those responsible for planning recruitment.

Family and Consumer Sciences Research Journal, Vol. 15, No. 3, 169-176 (1987)
DOI: 10.1177/1077727X8701500302


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