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Solar Heating Systems: Differentiation Between Stages in the Innovation-Decision Process

Department of Consumer Science and Education, Home Economics 134, University of Nebraska, Lincoln, NE 68583-0801

Anne M. Parkhurst

Biometrics and Information Systems Center, 103 Miller Hall, University of Nebraska, Lincoln, NE 68583

Charles S. Madden

Department of Marketing, Baylor University, 76798

Data, collected from a random sample of Nebraska residents and identified solar homeowners, were analyzed using discriminant analyses to identify attributes and dimensions of attributes of solar heating systems that differentiate among stages in the innovation-decision process. The findings indicate that different attributes and dimensions of attributes are important in differentiating among the stages, and thereby suggest that informational content presented by "change agents" should vary depending on the likely stage of adoption of their audience.

Family and Consumer Sciences Research Journal, Vol. 15, No. 3, 159-168 (1987)
DOI: 10.1177/1077727X8701500301


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