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Robustness of Fishbein's Theory of Reasoned Action in Predicting Food-Related Behavior

Department of Food, Nutrition, and Institution Administration, University of Maryland, College Park, MD 20742

David Brinberg

Department of Marketing, State University of New York, Albany, NY 12222

Candace Allen

Beltsville, MD

The purpose of this study was to identify differences in the relations among the components of Fishbein's theory of reasoned action across two populations— college and community samples—when applied to a food-related behavior (i.e., eating at a fast-food hamburger restaurant). A total of 154 college students and 212 community respondents completed a questionnaire that measured the com ponents of the Fishbein model. Two weeks later, 104 (68%) of the college stu dents and 164 (77%) of the community respondents completed a follow-up ques tionnaire which asked whether they had eaten at a fast-food hamburger restau rant in the past two weeks. The relationships among the components of the model were examined and found robust across the two sample populations. This finding increases our confidence in the use of the Fishbein model as a predictor of eating at fast-food hamburger restaurants.

Family and Consumer Sciences Research Journal, Vol. 15, No. 1, 52-56 (1986)
DOI: 10.1177/1077727X8601500106


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