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Recruitment Materials Utilized In Home Economics Education, Business, and Foods, Nutrition, and Dietetics: A Log-Linear Comparison

Department of Child and Family Studies, College of Home Economics, University of Tennessee, Knoxville, TN 37999-1900

Connie M. Blair

College of Home Economics, The Ohio State University, 1787 Neil Avenue, Columbus, OH 43210

Programs in higher education such as Home Economics Education, Business, and Foods, Nutrition, and Dietetics have experienced changes in numbers of under graduate and graduate students during the last decade. This research addresses the following questions: Are there significant differences in the quality and type of recruitment materials sent to prospective undergraduates and graduates in these three program areas? Are there differences in the numbers of males, fe males, older, and nontraditional students represented in the recruitment mate rials from these three program areas? The results of this study indicate that there are significant differences in the numbers of brochures, booklets, information sheets, and letters sent to prospective students in these three areas. However, there appear to be nonsignificant differences in the cost of materials and the numbers of materials sent to undergraduate and graduate students. Likewise, there appear to be significant differences in the types of individuals represented in the materials from the three areas, but nonsignificant differences in the types of individuals represented in materials designed for undergraduate and graduate students. Recommendations are presented for further study in the area of effec tive student recruitment in higher education, particularly in the area of aesthetic preferences for and the graphic design of home economics materials.

Family and Consumer Sciences Research Journal, Vol. 14, No. 1, 51-60 (1985)
DOI: 10.1177/1077727X8501400106


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