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Husband-Wife Differences In Coping With Product MalfunctionsDepartment of Family and Consumer Studies, University of Utah, Salt Lake City, UT 84112 The subject of this paper is how households divide the labor of dealing with product mal functions. To date, this question has been treated only obliquely in studies of overall division of household work or consumer complaining behavior. Comparing data from both husband and wife in each of 457 households, substantial differences in the attitudes, knowledge, and behavior of spouses toward product malfunctions are found. The most important finding is that even when one controls for gender differences in the attitudes and types of knowledge which assist consumers in handling product breakdowns, husbands are consistently assigned the role of handling malfunctions. This pattern is so strong that it persists even in house holds where wives have superior resources with which to cope with product malfunctions.
Family and Consumer Sciences Research Journal, Vol. 11, No. 4,
367-379 (1983) |
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