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Family and Consumer Sciences Research Journal
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Dress Style Variation Related To Perceived Economic Risk

Geitel Winakor

Textiles and Clothing Department, Iowa State University, Ames, IA 50011

Jacqueline Lubner-Rupert

Textiles and Clothing Department, Iowa State University, Ames, IA 50011

What kinds of clothing styles do people see as having greater or lesser economic risk? What are the dimensions of this risk? Female university students responded to drawings of three dress styles (shirtwaist, chemise, softly fitted), each shown in four variations, by using selected polar adjectives describing economic risk, other types of perceived risk, and certain characteristics of the dresses. Data were examined by analysis of variance, graphing, and correlation. The three economic word pairs differentiated among styles and variations. Inexpensive-costly seemed to measure primarily money risk. Luxury-necessity was associated with performance and overall risk. Rich—poor functioned least well of the eco nomic word pairs. Of the three styles, the shirtwaist was seen as lowest in economic risk; variations having larger amounts of fabric were seen as higher in economic risk, but this risk was related to general impressions of formality and drama, rather than directly to amount of fabric. Economic risk did not seem to be related to texture of fabric.

Family and Consumer Sciences Research Journal, Vol. 11, No. 4, 343-351 (1983)
DOI: 10.1177/1077727X8301100404
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